Blog: PM Decisions
It takes a special kind of person to want to step into the disparate and often thankless role of a Product Manager. We understand that journey and invite you to join us as we begin jotting down theProductPath.
To do my part in helping promote the company with external stakeholders, I decided to tune up my product presentation to deliver a compelling blueprint for the future.
The Product Decision: Prepare and pitch a more strategic product roadmap that could accommodate a broader range of business conversations.
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Flickr image source: http://tinyurl.com/pgfwehq
To accelerate the largest sales opportunity in our pipeline, I agreed to lead a spirited, product-oriented discussion with the prospect free from any heavy sales pressure.
The Product Decision: Demonstrate an impressive pace of innovation through a series of past accomplishments and future intentions and encourage the customer to weigh in on the ongoing roadmap priorities.
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Flickr image sources: http://tinyurl.com/otrq3r6, http://tinyurl.com/qyf68uo
As interest in the future capabilities of our products began to increase, I decided to invest more time in making the roadmap more accessible to all parties.
The Product Decision: Socialize a lighter weight product roadmap for inside and outside audiences.
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Image source: https://www.flickr.com/photos/willemvanbergen/4498186500
After inheriting a weathered product roadmap whose years of wear and tear had been the source of chronic problems for our company, I decided to fortify its very foundation.
The Product Decision: Repair the roadmap infrastructure.
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Image source: https://www.flickr.com/photos/amycgx/3119640267
To increase the chances that the new Product Roadmap (and my first at this company) would win favor throughout the company, I decided to conduct a campaign to build early support for the Roadmap itself.
The Product Decision: Conduct a phased campaign to build early support for your new Product Roadmap before unveiling it to the masses.
Read MoretheProductPath offers products and consulting services for product discovery, product roadmapping, product strategy, product brainstorming and product opportunity assessments. Sign up to get weekly articles, ebooks, and free tools for advancing your own product development initiatives.
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