Services
Product consulting for the AI era
I help B2B software companies build great products, grow strong teams, and put AI to work - as a fractional product leader, advisor, and coach.
For over twelve years, theProductPath has provided product management expertise to dozens of startups, early-stage, and growth-stage software companies. Today, that expertise extends into AI strategy and applied AI building — so your product organization is ready for what's next.
Product Advisory & Fractional Leadership
For companies that need senior product leadership but aren't ready for a full-time CPO or VP Product.
Define and articulate product vision and strategy
Build multi-horizon product roadmaps aligned to business goals
Drive portfolio investment analysis and prioritization
Lead concept-to-launch efforts for new products and features
Facilitate product strategy summits and stakeholder alignment
Executive-level counsel on pricing models and market positioning
Product Operations & Process Design
For companies drowning in chaos who need repeatable systems.
Design and implement product development processes
Build operating models (roles, cadence, artifacts, definition of done)
Create SOPs, playbooks, and templates for recurring workflows
Stand up internal tooling and dashboards
Establish approval workflows and governance
Product Coaching & Team Development
For product leaders and team members who want to level up their craft, and for organizations building their product muscle.
1-on-1 coaching for PMs, product leaders, and adjacent roles
Working Portraits — living coaching profiles that evolve over time
Team-level coaching for better discovery and collaboration
Product-led transformation guidance for sales-led or engineering-led organizations
Technology Migration & Platform Advisory
For companies navigating complex system transitions.
Lead ERP migrations and data standardization across multi-entity organizations
Guide platform selection and vendor evaluation
Coordinate cross-vendor integration efforts
Drive change management and adoption across distributed teams
NEW
Applied AI Strategy
This isn't theoretical AI consulting. I build with AI tools every day — multi-agent systems, production data pipelines, workflow automation, and purpose-built applications using Claude, Cursor, and other AI coding assistants. I bring that practitioner experience directly to your product organization.
→ AI proof-of-concept development
→ Burner Apps — disposable tools built with AI
→ Team AI adoption and workflow training
→ AI workflow design for existing operations
→ Build-vs-buy guidance for AI tooling
→ Parallel AI collaboration frameworks
ENGAGEMENT MODELS
How we work together
Model
Fractional Leadership
Product Coaching
Project-Based Advisory
Opportunity Assessment
Description
Ongoing embedded engagement, typically 10–20 hrs/week
Regular 1:1 and team coaching sessions on a recurring cadence
Scoped engagement around a specific initiative — migration, launch, assessment, AI POC
Structured Go/No-Go evaluation of a product or market opportunity
Best For
Companies needing senior product leadership without a full-time hire
Product leaders and PMs looking to grow
Companies with a defined challenge and timeline
Teams evaluating new bets
Client Snapshots
What the work looks like
Recent engagements across product coaching, AI strategy, and technology transformation.
Product Coaching
AI-Native Claims Management Company
AI software company · Insurance vertical
Coached multiple product managers at a company whose core product uses AI to automate claims processing. Helped PMs move from traditional workflows — requirements in Jira, handoffs to engineering — to AI-augmented prototyping, so they could deliver higher-fidelity work into sprint planning.
What Changed
PMs shifted from writing tickets to building working prototypes with AI tools — reducing engineering back-and-forth and accelerating sprint delivery.
AI Strategy
Enterprise Technology Modernization
~$300M enterprise · Non-tech industry
Brought in to build an AI proof of concept for the sales team at a large, non-tech company that was slow to adopt new technology. The POC gave sales capabilities beyond what standard Power BI reports could offer. Based on those results, the engagement expanded into broader IT modernization.
What Changed
A single POC turned into an ongoing advisory relationship — AI is now part of the company's broader technology modernization roadmap.
Product Operations
Legal Tech Platform Transition
30-year legal tech company · California
Managed a 12-month transition from an external consulting group to a new internal tech team. Used AI to accelerate recruiting, automate release notes, and build a knowledge tool that helped new team members navigate years of historical data in Jira and Confluence.
What Changed
The internal team was stood up, ramped, and fully operational — with AI workflows embedded from day one across onboarding, documentation, and daily operations.
Client testimonials
“Steven joined our team at a pivotal moment and was able to step in and provide both product and technical leadership. His contributions were critical to the success of a high-stakes transition.”
“We were struggling to narrow down the most important benefits in our value proposition. TheProductPath helped us separate our reseller message from our consumer message, ultimately simplifying our solution and improving our conversion results.”
“Steven has been an incredibly helpful Product Advisor for JenCares. He quickly stepped in to fill a critical product resource gap on our team, providing expert product consultation and support tailored to our specific needs.”
“Steven has the uncommon ability to truly understand customer needs, form a vision to address those needs and activate a cross-discipline team to deliver on the vision with speed and excellence.”
Ready to elevate your product organization?
Let's discuss what a partnership looks like.