Driving great product outcomes for B2B companies since 2015
I founded theProductPath to work with early stage startups and growth stage software companies and guide them through the many challenges associated with creating great product offerings and successfully bringing them to market.
As a seasoned Product and Technology executive, I bring hands-on expertise drawn from two decades of experience leading B2B and SaaS product development at every stage of the product development lifecycle—from product discovery and creation to go-to-market launch and operations—ensuring strategic alignment and robust execution all along the way.
Early-Stage Expertise
In the earliest phases (seed through Series A), I specialize in building and scaling the product and design teams from the ground up. I focus on defining the product vision, leading concept-to-launch efforts, and establishing repeatable product development processes. With a commitment to innovation and adaptability, I develop multi-horizon product strategies that align closely with business goals and the partner ecosystem.
Growth-Stage Excellence
For companies in later, high-growth stages, I align and scale cross-functional product teams, drive portfolio investment analysis, and create value through new pricing and revenue models. My work involves initiating customer-centric R&D and UX research programs, refining go-to-market strategies, and spearheading growth strategies based on emerging market opportunities. I also bring a strong track record in communicating the company vision effectively to internal stakeholders and the market.
Whether you need executive-level counsel, fractional product leadership, or product team coaching, I will drive product excellence within your organization.
Featured Articles
I have authored over 50 product management articles based on my own experiences delivering enterprise software.
“Steven has been an incredibly helpful Product Advisor for JenCares. He quickly stepped in to fill a critical product resource gap on our team, providing expert product consultation and support tailored to our specific needs and requirements. His work is helping us build a solid foundation for our product by formalizing our short-term product strategy and prioritizing roadmap items towards a successful pilot program launch.”
EXCLUSIVE: A Year in the Life of a PM
What is Product?
Have you ever wondered what a Product Manager actually does? Here's your chance to find out.
As we approached the half-year mark, I recognized that I needed to regroup with my internal stakeholders to make adjustments around what we would be delivering for the second half of the year.
The Product Decision: Organize and facilitate a product strategy summit with all the department leaders to revisit and rebalance priorities.