Introducing gO/No-Go
The Opportunity Assessment


We are big fans of and use the Opportunity Assessment frequently in our engagements. Now we want to share our innovative new Assessment product with you.

If you are a Product Manager or just need to think through a new product opportunity,
this is the tool for you.



Why Product Opportunity Assessments Work


Use the Opportunity Assessment framework to quickly firm up your product decisions.

Are you struggling with product decisions?

  • Are you tinkering with a new idea but not sure it is worth exploring?
  • Are you considering a sizable new product investment?
  • Are you pitching your business to would-be investors and need to improve your odds?

Stop guessing - Stop stalling - Decide quickly

  • The Opportunity Assessment is a decision framework that helps Product Managers, entrepreneurs, and executives determine whether they have an idea worth chasing.


The Go/No-Go Assessment Multi-Tool Delivers
Only Positive Outcomes for Your Business



You may come away feeling supremely confident about your product's chances of success.

You are ready to begin validating your assumptions.


You may head off weeks or even months of wasted time and save yourself lots of money.

Start looking to discover the next great idea.


You may quickly zero in on those parts of your idea that need more research.

Circle back, you need to dig deeper on those specific topics.

The Multi-Tool is easy to use.

You're already wrestling with the idea itself - you don't need more grief. Experience has shown that this is the best way to capture, distill, and then present your ideas - all with a single tool!

Why PowerPoint?

It may be another inconvenient truth but PowerPoint is still one of the most effective ways to summarize and share big ideas with others. When you choose the Opportunity Assessment for capturing and distilling your next big idea, why not do it right in a tool that also is designed for sharing?

>> Watch the video to see for yourself

Choose from These 3 Options 

DIY Template


- FREE -

We understand that sometimes, you just need a quick and dirty option. Start with a simple blank template or download a bundle with more DIY assessment tools.



- $29 - 

Our PowerPoint-based product is ideal for product teams. Easily capture your notes and then present your results - it's loaded with tips and includes a full example.




In a workshop setting, we will work with your team to complete the Assessment for your opportunity and produce a final deliverable to share with your stakeholders.

Our team needed a more systematic approach for evaluating all the new product ideas coming in from customers and our executive team. We found that the Multi-Tool allowed us to quickly assess these opportunities and to make better data based decisions about the product roadmap.
— Victor C., Product Marketing Manager at SpringCM

A Growing Library of Completed Assessments

As part of this commitment to our customers and users, we are building a collection of Product Opportunity Assessments to share as examples. You may sample a few of them below or click to view our Assessment Library.

The Opportunity Assessment [Multi-]Tool is a valuable framework to guide your thought process when considering the viability of potential opportunities. By focusing your review on the problem at hand, the market value of solving that problem, and the your strategy for capturing that market value it can quickly qualify opportunities before embarking on costly solution development.
— Dave Hoag

Additional Reading We Recommend

12 Reasons to use the Opportunity Assessment

Product ideas are not unique to Product Managers. Many of us are pursuing product-related ideas for our current company or to start new businesses. Read through our list of reasons for putting the Opportunity Assessment to work for you.

Read now or Download PDF

Article from our blog PM Decisions

Complete an Opportunity Assessment for proposed new product

The Product Decision: Use Cagan's Opportunity Assessment to approach this product decision with more rigor and less bias.

Read now


Origin of the Opportunity Assessment

Marty Cagan gets the credit for creating this streamlined approach and we encourage you to read more on this and related topics in his book Inspired - How to Create Products Customers Love.

Buy the book on Amazon