AHA Smart Market

An Opportunity Assessment by Brian Heaton

Health care reform is rapidly necessitating innovation and implementation of new ways of doing business in a field that is not accustomed to rapid change at this scale.  With these demands of the field, the tools and services that support the field through that change were not seen to be properly positioned to efficiently and effectively guide health care decision makers through the exciting but challenging times they are in.  Leveraging the MultiTool, a product that would innovate along with the industry was found to be a "Go" to embrace the concept of innovation and introduce innovative means of content sharing and networking, to directly facilitate and lead to solution identification and overall business improvement.


This Product Opportunity Assessment was created using the Multi-Tool. For more information on the Opportunity Assessment Multi-Tool, visit our product page.